Camilla Araujo: From Squid Game to Social Media Stardom

By Yasmin El-Haddad | June 17, 2025

1. Overview

Camilla Araújo is a Brazilian-American social media personality, model, and content creator who rose to fame after appearing in MrBeast’s viral YouTube recreation of Squid Game in 2021.

Known for her striking appearance and charismatic presence, she has since built a massive following across platforms like Instagram, TikTok, and YouTube. As of 2025, she is considered one of the most influential online creators in her age group, recognized not only for her entertainment content but also for her business acumen and luxurious lifestyle.

Her rapid ascent to internet stardom, combined with her openness about success and earnings, has made her a notable figure in the world of digital influencers.

Camilla Araújo was born on May 1, 2002, in Brazil. She spent her early childhood there before moving to the United States, where she eventually settled in Miami. Her multicultural background has played a role in shaping her personality and appeal across diverse audiences.

Raised in a supportive family, Camilla grew up with a younger brother named Christian. Her father is a businessman, while her mother is a homemaker. Even before her fame, she showed a strong interest in media, fashion, and entrepreneurship.

2.1 Key Personal Information

Detail	Information
Full Name	Camilla Araújo
Date of Birth	May 1, 2002
Nationality	Brazilian-American
Hometown	Originally from Brazil, now based in Miami, USA
Family	Father (businessman), Mother (homemaker), Brother Christian
Languages	Portuguese, English

3. Rise to Fame (MrBeast’s Squid Game)

Camilla Araújo first gained widespread recognition in November 2021 after appearing in MrBeast’s viral YouTube recreation of Squid Game. In the video, which quickly amassed hundreds of millions of views, she was featured as “Player 067,” a reference to the popular character from the original Netflix series.

Her brief but memorable appearance, especially during the emotional marble game segment where she was eliminated, captured the attention of viewers around the world. Though she didn’t win the competition, the exposure launched her into social media stardom almost overnight.

Following her appearance, Camilla’s follower count on platforms like TikTok and Instagram skyrocketed. Viewers connected with her personality, appearance, and authenticity - qualities that helped her transform viral fame into a sustainable digital career.

3.1 Behind the Scenes

This moment marked a major turning point, allowing her to shift from an aspiring creator to a full-time influencer and entrepreneur.

4. Social Media Career

After her breakout moment in MrBeast’s Squid Game, Camilla Araújo quickly established herself as a dominant force on social media. Her charisma and consistent content helped her build large, loyal audiences across multiple platforms.

4.1 Instagram

On Instagram, Camilla shares a mix of fashion, travel, lifestyle, and personal moments with over 5 million followers. In one particularly popular post, she is seen dancing next to her car - a signature move that has become part of her personal brand. Videos like this often generate around 50,000 likes and showcase her ability to blend luxury, confidence, and entertainment into a single visual moment.

View this post on Instagram

4.2 TikTok

Her TikTok account, with more than 9 million followers, features dance videos, trends, behind-the-scenes clips, and relatable lifestyle content.

@camilla
🫳🏼🎤
♬ original sound - Camilla Araujo

4.3 YouTube

Camilla launched her YouTube channel in 2023 and quickly gained millions of subscribers. Her videos include vlogs, Q&As, fashion hauls, and entrepreneurial insights.

Camilla’s multi-platform success is driven by her ability to connect authentically with her audience while consistently delivering visually appealing and trend-aware content. Her presence continues to grow across all major networks.

5. Personal Life, Relationships and Living Situation

Outside of the spotlight, Camilla Araújo maintains a relatively open yet curated look into her personal life. She often shares glimpses of her daily routine, friendships, and relationship, allowing her followers to feel closely connected to her off-camera personality.

5.1 Family Background

Camilla comes from a close-knit family. Her father is a businessman, while her mother is a homemaker. She has one younger brother, Christian, who occasionally appears in her social media content. Her family has been supportive of her online career, and she frequently credits them for keeping her grounded.

5.2 Romantic Relationship

Camilla is currently in a public relationship with fellow content creator Owen Lynch. The two often collaborate on content, appear in each other’s videos, and attend events together. Their relationship has been well received by fans and is often characterized by a mix of humor, shared lifestyle moments, and affection.

5.3 Pets and Interests

A devoted dog lover, Camilla owns at least two doodle-type dogs who feature regularly on her social media. Her lifestyle includes traveling, luxury fashion, and personal wellness. Whether it’s attending high-profile influencer events or relaxing at home, she keeps a consistent balance between her glamorous and relatable sides.

5.4 Public Image

Camilla’s openness, confidence, and authenticity have made her a relatable figure to many young fans. She navigates fame with a blend of humor, professionalism, and vulnerability - an approach that has earned her both admiration and trust across her audience.

5.5 Living in the Bop House (with Sophie Rain)

Camilla currently resides in a well-known content creator residence in Miami, often referred to as the Bop House. This shared living space brings together prominent influencers and digital personalities, offering a creative environment that encourages collaboration, networking, and lifestyle synergy.

One of her housemates is fellow creator Sophie Rain, who also has a significant presence on social media. The two frequently appear in each other’s content and are known for their strong friendship, which fans appreciate for its authenticity and energy.

5.5.1 Current Female Residents of the Bop House

Sophie Rain
Aishah Sofey
Summer Xiris
Camilla Araujo
Julia Filippo
Alina Rose
Ava Reyes
Joy Mei

The Bop House itself has become a recognizable brand within the influencer world, serving as both a backdrop for content and a symbol of creator-driven success. Living in such a dynamic setting allows Camilla to stay connected with industry trends, content opportunities, and a social circle that reinforces her public presence.

6. Luxury Lifestyle

Camilla Araújo is well known for her luxurious lifestyle, which she often showcases across her social media platforms. Her posts frequently feature designer fashion, exotic travel destinations, high-end experiences, and luxury vehicles.

Among her most notable possessions are a BMW M4 CSL and an Audi R8, both of which have appeared in her Instagram and TikTok videos. These vehicles are not only status symbols but also part of her personal brand, reinforcing her image as a successful and independent young entrepreneur.

Camilla often travels between cities like Miami, Los Angeles, and international hotspots, staying in premium accommodations and attending exclusive events. She collaborates with luxury brands and fashion houses, further cementing her presence in the high-end influencer space.

Despite the glamour, she occasionally shares behind-the-scenes moments that reveal a more grounded and relatable side, offering glimpses into her daily life with pets, friends, and casual downtime.

Camilla Araújo has turned her online fame into a highly profitable career, reportedly generating over $1.5 million USD per month through various digital platforms and brand activities. Her success is rooted in both content monetization and smart self-branding.

A significant portion of her income comes from her OnlyFans account, where she offers exclusive content to a large subscriber base. Her openness about earnings and creative control on the platform has inspired other creators and contributed to her financial success.

With millions of followers on TikTok, Instagram, and YouTube, Camilla regularly secures high-value sponsorships and brand deals in fashion, lifestyle, and beauty. Her YouTube channel, launched in 2023, adds further income through ads and sponsored content, while reinforcing her position as a full-time influencer.

Camilla Araújo’s rise from a contestant in MrBeast’s Squid Game video to a multimillion-dollar content creator is a case study in how digital influence, authenticity, and strategic branding can intersect. Her ability to turn viral fame into long-term success reflects not only talent but also business awareness and adaptability.

With an ever-growing audience and expanding influence across platforms, Camilla is well-positioned to evolve beyond influencer culture. Whether through launching her own brand, investing in new ventures, or continuing to shape online trends, her future appears full of opportunity.

As she balances luxury with relatability, and personal openness with professional focus, Camilla remains a defining figure of the modern creator economy - and one whose next moves will be closely watched.